post-title Guide against greenwashing | Mathias Juell Johnsen | TEDxSkift

Guide against greenwashing | Mathias Juell Johnsen | TEDxSkift

Guide against greenwashing | Mathias Juell Johnsen | TEDxSkift
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Guide against greenwashing | Mathias Juell Johnsen | TEDxSkift

Businesses worldwide need a guide against greenwashing. Skift – Business Climate Leaders, together with Norwegian environmental organizations and activists, have developed 10 principles to help us tell the difference between greenwashing and responsible marketing. Mathias is the head of communication and politics in Skift – Business Climate Leaders, and has been running the initiative Guide Against Greenwashing in Norway since the launch in June. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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