post-title Facebook’s Calibra Looks for Two Marketing Professionals

Facebook’s Calibra Looks for Two Marketing Professionals

Facebook’s Calibra Looks for Two Marketing Professionals
Cryptocurrencies News ,

Facebook’s Calibra is on the hunt for two marketing specialists as the company continues development of its Libra stablecoin project.

The company is looking for a head of media, digital marketing and community and a head of brand for the Calibra digital wallet unit. The roles ask for applicants with a minimum of 15 years of experience in their respective fields, as well as upwards of ten years of leadership and people management experience.

Per the job ads, the proposed head of media will be engaged in building acquisition and cross-sell strategies, creation of customer segments and audiences that can be used in engagement programs, among other responsibilities. The head of brand is set to develop mobile-first creative campaigns with assets across the marketing mix to promote the company to over 2.5 billion worldwide.

Despite regulators’ skepticism

Calibra apparently continues its development and expanding the team of professionals working on the project despite the skepticism demonstrated by the world’s regulators. Last fall, David Marcus, the head of Calibra, addressed regulators’ fears that Facebook’s planned stablecoin could potentially disrupt central bank monetary policy and destabilize the global financial system.

Marcus previously claimed that the Anti-Money Laundering (AML) standards of Libra will be better than other payments networks. He stated that the network’s underlying blockchain technology will allow regulators to better trace transactions and identify suspicious activities, adding:

“The open ledger – the blockchain – enables regulators to look at what is happening themselves and identify where the risk is without relying on reports. The onus is on us to do that work and now that we have the governance structure in place, we can now demonstrate this improvement.”

About Juan Rodulfo

Defined by Nature: Planet Earth Habitant, Human, Son of Eladio Rodulfo & Briceida Moya, Brother of Gabriela, Gustavo & Katiuska, Father of Gabriel & Sofia; Defined by the Society: Venezuelan Citizen (Human Rights Limited by default), Friend of many, Enemy of few, Neighbor, Student/Teacher/Student, Worker/Supervisor/Manager/Leader/Worker, Husband of Katty/ Ex-Husband of K/Husband of Yohana; Defined by the US Immigration System: Legal Alien; Defined by the Gig Economy: Independent Contractor Form 1099; Studies in classroom: Master Degree in Human Resources Management, English, Chinese Mandarin; Studies at the real world: Human Behavior; Studies at home: Webmaster SEO, Graphic Web Apps Design, Internet & Social Media Marketing, Video Production, You Tube Branding, Trading, Import-Exports, Affiliate Marketing, Cooking, Laundry, Home Cleaning; Work experience: Public-Private-Entrepreneur Sectors; Other Definitions: Bitcoin Evangelist, Human Rights Peace and Love Advocate. Author of: Why Maslow: How to use his theory to stay in Power Forever (EN/SP); Asylum Seekers (EN/SP); Manual for Gorillas: 9 Rules to be the “Fer-pect” Dictator (EN/SP); Why you must Play the Lottery (EN/SP); Para Español Oprima #2: Speaking Spanish in Times of Xenophobia (EN/SP). Social Media profiles: Twitter/FB/Instagram/VK/Linkedin/Sina Weibo: @rodulfox
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