Check Out These Non-Obvious Megatrends

We’ve reached that time of year.  I make my predictions for small business. I experienced a good run for about 5 years. But this changed the last few years. So this week, I called in an expert.

2020 Megatrends

Rohit Bhargava founded the Non-Obvious Company. And for the last 10 years, he published quite accurately the trends for the next year. This week, on the Small Business Radio Show, Rohit looked at the decade’s megatrends in his final book of the series. These include:

Megatrend #2: Ungendering-  We see traditional gender divisions replaced with a more fluid understanding of gender identity. As a result, this forces a reevaluation according to Rohit of how small business owners target and talk to customers.

Megatrend #3: Instant Knowledge Today customers consume bite-sized knowledge on demand. They benefit from learning more quickly. Rohit suggests companies need to communicate with their prospects this way. And keep it up through the entire customer journey.

Megatrend #4: Revivalism- Rohit believes that customers are overwhelmed by technology and complexity, so they now seek out simpler experiences that offer nostalgia and remind them of a more trustworthy time.

Megatrend #7: Purposeful Profit – According to Rohit, consumers and employees are demanding more sustainable and ethical practices from the companies they do business with or work for. This is pushing companies to adapt their products and take public stands on issues that matter most to their customers and employees.

Megatrend #9: Protective Tech – People worry about how technology invades  their privacy. Yet, we rely on predictive tech to keep us safe and convenient. Rohit emphasizes consumers must make the privacy trade-offs required to make this work.

Listen to the entire interview on the Small Business Radio Show where Rohit reveals more 2020 megatrends that will affect every small business plus his biggest successful and failed predictions this past decade.


Comment ▼

Defined by Nature: Planet Earth Habitant, Human, Son of Eladio Rodulfo & Briceida Moya, Brother of Gabriela, Gustavo & Katiuska, Father of Gabriel & Sofia; Defined by the Society: Venezuelan Citizen (Human Rights Limited by default), Friend of many, Enemy of few, Neighbor, Student/Teacher/Student, Worker/Supervisor/Manager/Leader/Worker, Husband of Katty/ Ex-Husband of K/Husband of Yohana; Defined by the US Immigration System: Legal Alien; Defined by the Gig Economy: Independent Contractor Form 1099; Studies in classroom: Master Degree in Human Resources Management, English, Chinese Mandarin; Studies at the real world: Human Behavior; Studies at home: Webmaster SEO, Graphic Web Apps Design, Internet & Social Media Marketing, Video Production, You Tube Branding, Trading, Import-Exports, Affiliate Marketing, Cooking, Laundry, Home Cleaning; Work experience: Public-Private-Entrepreneur Sectors; Other Definitions: Bitcoin Evangelist, Human Rights Peace and Love Advocate. Author of: Why Maslow: How to use his theory to stay in Power Forever (EN/SP); Asylum Seekers (EN/SP); Manual for Gorillas: 9 Rules to be the “Fer-pect” Dictator (EN/SP); Why you must Play the Lottery (EN/SP); Para Español Oprima #2: Speaking Spanish in Times of Xenophobia (EN/SP). Social Media profiles: Twitter/FB/Instagram/VK/Linkedin/Sina Weibo: @rodulfox
%d bloggers like this: