archive-title Category Archives: Marketing Articles

Marketing Articles

Category Archives: Marketing Articles

Marketing Articles

Digital Marketing News: B2B Brand Purpose, LinkedIn’s New Stories, CMO & Authoritative Content Reports, & B2B’s Expanding Verticals

More vertical marketplaces are dotting the B2B landscapeThere are more than 70 B2B vertical industry marketplaces today comprised of over 13 industries, and due largely to millennial business buyers, the number is expected to grow, according to recent-released report data. Digital Commerce 360 [embedded content] 3 Secrets To B2B Marketing Success: Winning Inside To Win […]

Digital Marketing News: B2B Content Lifecycle Study, LinkedIn’s New Featured Section, B2B Millennial Report, & Facebook Adds Story Discovery Feature

Millennial buyers want better content from B2B marketersBetter B2B content is a top concern among Millennial buyers, as the demographic accounts for some 33 percent of overall B2B buyers, a portion Forrester’s newly-released report expects to grow to 44 percent by 2025. Digital Commerce 360 LinkedIn Launches New ‘Featured’ Section on Profiles to Highlight Key […]

Optimizing ABM with Influencer Marketing at #B2BMX

Account based marketing (ABM) is the hybrid sales/marketing/revenue discipline that is shaking up the status quo for marketers and sales pros alike. There are as many definitions of ABM as there are accounts to target, but I’m partial to this one from LinkedIn’s Megan Golden:  “ABM is a strategy that directs marketing resources to engaging […]