archive-title Category Archives: Marketing Articles

Marketing Articles

Category Archives: Marketing Articles

Marketing Articles

Digital Marketing News: B2B Purpose & Brand Awareness Studies, Twitter Tests Fleets, Gen Z Turns to Influencers, & Apple’s New Push Ads

B2B Companies See Purpose As A Path to SuccessSome 82 percent of B2B executives see companies with purpose having more success than those without, with 86 percent saying that purpose is important to their business — two of the insights contained in a recently-released B2B brand purpose survey. MarketingCharts [embedded content] Content Consumption and Production […]

We should treat AI like our own children — so it won’t kill us

Are you ready for Skynet? How about the Holodeck-meets-Skynet universe of Westworld (returning March 15 to HBO)? What about synths destroying the colonies of Mars as seen in Picard? With so much fiction bleeding apocalyptic images of artificial intelligence (AI) gone wrong, we’ll take a look at some possible scenarios of what could actually happen in the rise […]