Port Of Destiny: Peace (Juan Manuel Santos Documentary) | Reel Truth History

Port Of Destiny: Peace (Juan Manuel Santos Documentary) | Reel Truth History

Chronicling former Colombian President and Nobel Peace Prize winner Juan Manuel Santos’ path to peace: how he waged war on FARC, a terrorist guerrilla movement, and risked his own career and legacy, to bring peace to his people in a polarized political environment.

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Welcome to Reel Truth History, the home of gripping and powerful documentaries. Here you can watch both full length documentaries and series that explore some of the most comprehensive pieces of world history.

#Santos #FARC #Colombia

Famous Quotes That Were Never Said

Famous Quotes That Were Never Said

Ah yes, the famous words of history…How many of them were really said? In this video, we find out.

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Music performed by Kevin Macleod Available under the Creative Commons Attribution 3.0 Unported license.
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Brandenburg Concerto No. 4 in G, Movement I (Allegro), BWV 1049 [orig. by JS Bach]

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By Kim Traynor – Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=33527993

Cuban Spies in US Government (Declassified Spy Stories) | History Documentary | Reel Truth History

Cuban Spies in US Government (Declassified Spy Stories) | History Documentary | Reel Truth History

After arresting the most notorious Cuban spy of all time, the intelligence community is shocked to learn that classified information is still being transmitted to Cuba. A new investigation focused on The State Department uncovers a husband and wife team engaged in a sophisticated web of espionage.

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Welcome to Reel Truth History, the home of gripping and powerful documentaries. Here you can watch both full length documentaries and series that explore some of the most comprehensive pieces of world history.

#FBI #CIA #Cuba

Why Mean Bosses Are Less Successful

In small business, you meet all types of employees, customers and vendors. In my career, most people were incredibly generous. Unfortunately, sometimes you will have to deal with jerks in every part of the business and you need to know how to deal with them.

On the Small Business Radio Show this week, Michael Brenner discusses how empathy, not meanness will lead your company to bigger profits. He has been recognized as a Forbes top CMO influencer, a Top Business Keynote Speaker by the Huffington Post and a Top Motivational Speaker by Entrepreneur Magazine.

In his book, “Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life”, Michael highlights scientific research that company cultures who are focused on caring instead of fear are more profitable. He reveals that companies that put people over profits are 400% more successful based on their stock price.

As a boss, Michael reminds us that the organization is not about you; “We don’t need smart jerks” running companies. He says that “businesses don’t need drill sergeants like the military.” ; leadership is not about screaming at people. Michael recommends putting yourself in your employees’ shoes. Set goals for them but then “let teams think on their own.”

How to Handle Mean Bosses

Michael recounts that he has had 53 jobs in his life. He believes that 60% of people don’t leave a job, they leave their boss. Michael suggests if you have a mean boss, first find out what they really want. He thinks you also need to meet with their peers and their boss to get a more complete perspective. Then have that courageous conversation with your boss and encourage them to let you alone to achieve the goals they have asked you to do. He thinks it’s a good idea to know them as a person to find out why they are acting the way they do. Michael says if they just want to feed their ego and are a narcissist, you need to look for another job. No matter what he believes that abusive behavior by any boss should never be tolerated.

Listen to the entire interview on the Small Business Radio Show.

Image: meanpeoplesuck.com

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What Can a Subscription Business Learn from the Customers It Loses?

Subscription businesses have dramatically increased in popularity in recent years. About half of consumers now subscribe to at least one media subscription service. And more than 15 percent have signed up for subscription services from ecommerce businesses.

You want your business to be successful over a long period of time. So you need to keep a consistent customer base. It’s not enough to constantly bring in new customers. So learning about your customers and making improvements to keep them happy can have a positive impact on your numbers overall.

Brightback is a customer segmentation tool that allows subscription businesses to easily learn why customers are leaving so you can address their concerns and ultimately improve customer retention. Here are some things to know about this option and what businesses of all types can learn from customers who are planning on leaving.



Benefits of Learning Why Customers Leave

Brightback CEO Guy Marion said in a phone interview with Small Business Trends, “We’re coming to a stage in the industry where it’s no longer good enough to just focus on grow, grow, grow. Retaining customers is the number one way to improve profitability.”

If you run a subscription business, you lose money every time someone hits that unsubscribe button. So pinpoint the reason that customer is leaving. And you may be able to craft a new offer that addresses their concerns and convinces them to stay.

Even if you can’t stop that specific customer from leaving, their concerns may also apply to others. So addressing them could help you prevent even more churn going forward.

This general concept also applies to companies outside of the subscription space. Even without the specific unsubscribe button. Do you regularly survey customers and past customers? How about just digging deep into the reviews and feedback you receive? You may be able to find patterns or areas where your business could improve customer experience. This could ultimately help you turn more people into return customers. And it could improve overall satisfaction.

Common Reasons Why Customers Leave

For subscription based businesses, there are some reasons why customers might leave you can’t do much about. For instance, a customer might simply not have a need for your product or service anymore. Or their budget may have changed. And it won’t allow them to continue paying the monthly or quarterly cost.

However, there are also plenty of instances why customers might leave that you can ultimately address.

Marion says, “Companies are losing customers all the time that they shouldn’t be losing because of a negative customer service interaction or simply not seeing the value in what they’re paying for.”

Some of the most common reasons why customers might leave may include:

  • Insufficient onboarding – If your product or service is complicated and requires some training or explanation, your current materials may not be sufficient in helping them get the full value.
  • Negative customer service experiences – Customers may be frustrated with long wait times when they call your help desk or with lack of helpful responses from your staff, in which case extra training or accountability may be necessary.
  • Lack of value – Some customers might have the budget for your product but simply don’t feel like they’re getting enough out of it to justify the cost, which means an additional offer or add-on may help.
  • High prices – This is similar to lack of value. However, some customers may be more apt to respond to an offer for discounts or deals rather than added content or value.

What to Do About It

If you want to salvage relationships with customers who are attempting to unsubscribe from your product or service, you need to act quickly and address their specific concerns.

Marion says, “You have to break down the reasons and then find quick, actionable solutions you can take. For example, if you have a problem with onboarding, you may need to improve your educational materials and make them less complicated.”

Brightback automates this process. It segments customers and tests various offers to try to keep from unsubscribing. You can create your own custom filters. And then have customers directed toward offer pages that are most relevant to them. For instance, one might go to a page where they’re offered a better deal, while another might go to a page where they’re offered a digital version of the product they’re subscribed to.

If you’re not a subscription based business or don’t have access to tools that can help you automate this process, you can still try to keep this general idea in mind. Learning from your customers who are leaving can help you better understand the risks that your company faces. When you know the negatives about your customer experience, you have a better chance to address them and stop them from becoming a problem going forward.

Use regular surveys, reviews, or tools like Brightback. Constantly learn from your customers. This is key. And insights from unhappy customers or those who are at risk of leaving may be especially useful.

Image: Depositphotos.com

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