Victorian Gate Lodge (Before and After) | Restoration Man | Full Documentary | Reel Truth History

Victorian Gate Lodge (Before and After) | Restoration Man | Full Documentary | Reel Truth History

It was love at first sight when theatre producer Vanessa and partner Nik saw Longhurst Lodge, a Victorian gate lodge on a country estate in Surrey. George Clarke is on hand for advice and support.

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#Victorian #Restoration #History

15 Efficient, Effective Ways to Use Instagram Stories

One great way to reach tons of current and potential customers, even with limited time and budget, is using Instagram Stories, as adding this approach into your marketing strategy can be a significant boon to engagement. To help you tap into this feature, we asked the members of Young Entrepreneur Council the following question:

“Time and other resources can be tight. What is one way small businesses can use the Instagram Stories feature to its best effect? Why is this approach so effective?”



Instagram Stories Strategies

Here’s what YEC community members had to say:

1. Use Later.com to Schedule Stories

“With time being a constraint, I like to plan our Instagram posts and stories in advance, using a tool called Later.com. This way we are constantly creating relevant content and planning it around our company promotions, holidays, specials and messaging.” ~ Rachel Beider, PRESS Modern Massage

2. Create a Limited-Time Offer

“Stories last for just 24 hours, making them the perfect place to set up limited-time offers. This works well because it creates the fear of missing out, which can compel users to act fast. You’ll boost conversions and get engagement in a very short period of time.” ~ Blair Williams, MemberPress

3. Schedule Stories Around Hashtags

“Hashtags are an important part of social media culture. If you want to make the most of your time and resources, publish a limited-time story and use relevant trending hashtags in your story. Odds are, your target audience will see your content while browsing their favorite trending hashtags and topics.” ~ Chris Christoff, MonsterInsights

4. Use Stories for Product Launches

“I like to use Instagram Stories as part of my marketing strategy week before I launch a new product or service. It’s a great way to let followers know of any upcoming product or service launches. If you have over 10,000 followers, then you can include a link to whatever you want to promote. I usually include a link to a landing page where my followers can add their names to the waitlist.” ~ Kristin Kimberly Marquet, Marquet Media, LLC

5. Share User-Generated Content

“Half of the challenge of managing a channel like Instagram is sourcing engaging content. With user-generated content, small businesses get the benefit of authenticity, and they’re able to reduce time spent creating content for the channel. This is also great because you can prioritize content that has been proven to perform well already.” ~ Kyle Wong, Pixlee

6. Practice Influencer Marketing

“Instead of just focusing on your Instagram Story, why not consider reaching out to an influencer? If you can make a deal, these folks can post high-quality content to their story that actively promotes your brand. This tactic is effective because in some cases, millions of people see stories posted by popular influencers.” ~ John Turner, SeedProd LLC

7. Track KPIs

“Stories work because clients do not like to be flooded with Instagram updates on their wall. Stories allow you to track which stories had the highest audience interaction, the best message and the real engagement of such clients. Once you track these KPIs, you can then start the right marketing message based on real metrics, instead of just guessing. This saves time and money!” ~ David Chen, GTIF Capital

8. Interact and Get Feedback

“Instagram Stories are an excellent tool to enable a more constant and fluid interaction with our fans and audiences. Make sure you are taking advantage of them and getting the most out of them: interact with your customers, create surveys, ask them which products or services they prefer most, and ask them what should improve as a company. The possibilities are endless.” ~ Kevin Leyes, Leyes Enterprises

9. Post Behind-The-Scenes Stories

“While this depends on the type of company you have, the majority of our clients see the best results with authentic, behind-the-scenes stories. Instead of trying to be overly creative with product placements or constantly bragging about yourselves, get your team involved, show your processes, office and warehouse. People connect with people, not products.” ~ Karl Kangur, Above House

10. Create Highlights

“Instagram Stories are a great way to share information about a business that makes it easy to digest. The drawback? You lose that content after 24 hours. However, by using the highlights feature, your content can remain long term, giving old and new users alike easily accessible information.” ~ Leila Lewis, Be Inspired PR

11. Prioritize Social Proof

“People trust content created by their peers over branded communication. You can share your users’ content as they interact with your products and brand. This will make your Stories more compelling and will also offer social proof, building trust faster and leading to conversions.” ~ Syed Balkhi, WPBeginner

12. Post Questions and Polls

“Use the questions and poll features within Instagram Stories to generate more engagement and poll quick feedback. Your audience is looking for interaction, so instead of simply watching a story, get them to interact within it. Garner their feedback on product options, what they want to see more of, or ask them what questions they want to be answered or areas they need help within.” ~ Jared Weitz, United Capital Source Inc.

13. Share Live Events

“Live events can be in the form of a free lesson, event coverage, an exclusive interview or a special product reveal. It can make traffic through notifications to your followers that you are going live at that moment on their social feed. These events are rarely staged on Instagram, so take advantage of that space and go live as much as possible.” ~ Maria Thimothy, OneIMS

14. Give People a Compelling Reason to Follow Your Stories

“Reward your audience and drive engagement by making unique offers available only to story viewers. The offers could be discounts on products, free trials, engagement rewards, etc., but what’s important is to give your audience a uniquely valuable reason for following your stories. By making your stories unique to them and their interactions, you’ll have much better success.” ~ Jordan Conrad, Writing Explained

15. Create a Community

“Don’t just post content about your company. Create interaction. Ask your followers questions using the “Polling” function, and repost the best answers. Run a campaign relevant to your industry which encourages people to tag you in their stories. Then, repost that on your own story with an insightful, thoughtful, or just “fun” comments. Audiences love interaction, so take the time to nurture that.” ~ Thomas Smale, FE International

Image: Depositphotos.com

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Stories from the Death Railway | Moving Half The Mountain | Full Documentary | Reel Truth History

Stories from the Death Railway | Moving Half The Mountain | Full Documentary | Reel Truth History

A look at how British prisoners of war were used to build a train track that would eventually link Thailand to Burma during the second world war. Both the surviving Prisoners and the Japanese captors discuss the work they did as they tell their extreme survival stories and tell of the often horrific yet inspirational experiences they shared.

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Welcome to Reel Truth History, the home of gripping and powerful documentaries. Here you can watch both full length documentaries and series that explore some of the most comprehensive pieces of world history.

#DeathRailway #Japan #WW2

Influencers More Engaged Than Ever During Coronavirus Pandemic

If you are thinking about roping in influencers to stay afloat in the coronavirus pandemic, you should go ahead with your plan.

Influencers During the Coronavirus Pandemic

According to the latest survey from Influence Central, influencers are seeing a surge in social media impressions and engagement across platforms during the coronavirus pandemic. This is because more and more followers are connecting to influencers for their content to get guidance.

In tough times, like now, people want to get more information from their trusted influencers.

Small businesses are often started out to help the local community. In the time of highly contagious coronavirus, you should also reach out to your audience to let them know that you care and you’re there to help them in every possible way.

And considering the growing engagement on influencers’ content in the wake of coronavirus, opting for influencer marketing campaigns to spread the word can be the best bet for your small business.

Influencer Marketing in the Time of COVID-19

When a crisis hits, people turn to trusted resources for guidance. Influencers are experts in their fields. So people turn to influencers for advice, tips, and recommendations, this is the reason why influencers are having a surge in social media impressions and engagement across all platforms.

In fact, 70% of influencers’ audiences are turning to them for guidance. And influencers are also doing their parts. 73% of influencers addressed the COVID-19 situation in their content, as the survey reports.

Needless to say, a video is a highly effective form of content. So there is no surprise that 52% of influencers plan to create more video content going forward.

What Influencers Are Interested in

Influencers help their audiences in the time of crisis. Therefore, they want to create content that can make their audiences feel good in the gloomy time of COVID-19.

Influencers are interested in feel-good brand campaigns and philanthropic efforts to help their audiences in this unsettling time, as the survey states.

Being a small business owner, you also want to make your prospects and customers feel cared for. So you should partner with the right influencers and start amplifying feel-good content. Doing so will strengthen your bond with customers and prospects.

Also, you can take the help of influencers to let your customers know if there is any disruption in your service due to COVID-19.

89% of influencers, as the survey finds, are looking for ways to help small businesses during this difficult time. So you can easily find influencers to spread the word about how hard you’re trying to serve your customers in the best possible manner.

However, choosing the right influencers is the key to success.

How to Pick the Right Influencers for Your Campaigns

Influencers marketing, regardless of your objective, can be a wasted investment if you are not working with the right influencers. Merely going for the follower count will not help you pick the right influencers. Instead, you should look deeper.

The following are some tips that can help you pick the right influencers for your campaigns:

  • Select the influencers who are closely relevant to your business
  • Check engagement (shares, likes, comments) on influencers’ posts
  • Check the reach and frequency of their posted content
  • Always go for influencers having a smaller ratio of sponsored content

Also, you should understand that influencers are not active only on one platform. They tend to engage with their audiences on multiple platforms.

Therefore,  you should go for influencers who interact with their audiences on more than one platform. The more, the better.

About the Survey

Influence Central surveyed 370 influencers to understand trendspotting in the time of COVID-19. If you want to know more about the survey, click here or look at the infographic below.

Influencers During the Coronavirus Pandemic
Image Source: Influence Central

Image: Depositphotos.com

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Preparing Your Business for a Post-Pandemic World

Executive Summary

Coronavirus has impacted the world at an unprecedented level — and unfortunately, the worst has yet to come. Companies need to act today in order to bounce back successfully in a post-corona marketplace. The authors suggest executives ask themselves the following five strategic questions: 1. Which position can you achieve during and after the coronavirus pandemic? 2. What is your action plan to bounce back? 3. How will your culture and organizational identity be changed by the crisis? 4. Which new projects do you need to launch, run, and coordinate? 5. How well prepared are you to carry out your plans and projects?

PM Images/Getty Images

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Along with the severe health and humanitarian crisis caused by the coronavirus pandemic, executives around the world face enormous business challenges: the collapse of customer demand, significant regulatory modifications, supply chain interruptions, unemployment, economic recession, and increased uncertainty. And like the health and humanitarian sides of the crisis, the business side needs ways to recover. Ad hoc responses won’t work; organizations must lay the groundwork for their recoveries now.

The management theorist Henry Mintzberg famously defined strategy as 5 Ps: plan, ploy, pattern, position, and perspective. We have adapted his framework to propose our own 5 Ps: position, plan, perspective, projects, and preparedness. The following questions can guide you as you work to bounce back from the crisis.

1. What position can you attain during and after the pandemic?

To make smart strategic decisions, you must understand your organization’s position in your environment. Who are you in your market, what role do you play in your ecosystem, and who are your main competitors? You must also understand where you are headed. Can you shut down your operations and reopen unchanged after the pandemic? Can you regain lost ground? Will you be bankrupt, or can you emerge as a market leader fueled by developments during the lockdown?

Further Reading

We hear of many firms that are questioning their viability post-pandemic, including those in the travel, hospitality, and events industries. We also hear of firms accelerating their growth because their value propositions are in high demand; think of home office equipment, internet-enabled communication and collaboration tools, and home delivery services. Because of such factors, firms will differ in their resilience. You should take steps now to map your probable position when the pandemic eases.

2. What is your plan for bouncing back?

A plan is a course of action pointing the way to the position you hope to attain. It should explicate what you need to do today to achieve your objectives tomorrow. In the current context, the question is what you must do to get through the crisis and go back to business when it ends.

The lack of a plan only exacerbates disorientation in an already confusing situation. When drawing up the steps you intend to take, think broadly and deeply, and take a long view.

3. How will your culture and identity change?

Perspective means the way an organization sees the world and itself. In all likelihood, your culture and identity will change as a result of the pandemic. A crisis can bring people together and facilitate a collective spirit of endurance — but it can also push people apart, with individuals distrusting one another and predominantly looking after themselves. It’s crucial to consider how your perspective might evolve. How prepared was your organization culturally to deal with the crisis? Will the ongoing situation bring your employees together or drive them apart? Will they see the organization differently when this is over? Your answers will inform what you can achieve when the pandemic ends.

4. What new projects do you need to launch, run, and coordinate?

Your answers to the questions above should point you to a set of projects for tackling your coronavirus-related problems. The challenge is to prioritize and coordinate initiatives that will future-proof the organization. Beware of starting numerous projects that all depend on the same critical resources, which might be specific individuals, such as top managers, or specific departments, such as IT. With too many new initiatives, you could end up with a war over resources that delays or derails your strategic response.

5. How prepared are you to execute your plans and projects?

Finally, you need to assess your organization’s preparedness. Are you ready and able to accomplish the projects you’ve outlined, particularly if much of your organization has shifted to remote work? We see big differences in preparedness at the individual, team, organization, and national levels. The resources at hand, along with the speed and quality of decision-making processes, vary greatly, and the differences will determine who achieves and who falls short of success.

We have created a worksheet around the five strategic questions. It can help you plot your current and future moves. Be aware that consumers will remember how you reacted during the crisis. Raising prices during a shortage, for example, could have a significant effect on your customer relationships going forward.

The coronavirus has had unprecedented impacts on the world — and the worst is yet to come. Companies must act today if they are to bounce back in the future. Doing so will help the world as a whole recover — and, we hope, become more resilient in the process.