Category Archives: Liderazgo, Mercadeo y Gerencia

Financial success stories are what business legends are made of; entrepreneurs starting their own companies with a few thousand dollars from their life savings and their credit cards. Most of founders fail, but there are the rare ones that succeed to become billionaires. On the Small Business Radio Show this week, billionaire Tom Golisano, founder […]

Now small businesses can use a new landline service and iOS mobile app for texting.  EZ Texting made the recent announcements that lets SMBs quickly convert their business phone numbers to send and receive texts with two-way messaging. The new app provides real time communication. Both good developments when you consider 48% of consumers polled […]

Executive Summary With the news around the COVID-19 pandemic developing quickly, people are making decisions — often quickly — on everything from whether to cancel meetings to how to best project their family and colleagues. In a time of crisis and uncertainty, there are several psychological factors that impact our ability to make decisions. Our […]

Executive Summary In a fast-moving crisis, it’s important for leaders to communicate with their key constituencies, early and often, and with empathy, honesty, and transparency — even when you don’t have all the answers. Start by putting together a centralized communication team. While decentralized communication be may desirable in large, complex organizations, in an emergency or […]

Guest post from Robert L. Dilenschneider: We all have to make decisions, and of course we want them to come out right. But how do we go about reaching those decisions, and what can we do to help ensure they turn out well?  Simple questions to ask. Incredibly hard questions to answer. Among the many […]