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How Tesla Sets Itself Apart

Executive Summary Tesla and its flamboyant, and sometimes erratic, innovator Elon Musk have turned the more than a century old industry upside down in a mere 16 years. Traditional automakers are ill prepared to compete in today’s software-centered world. Unlike nimble Tesla, they are big, bureaucratic, slow to respond to customers, dependent on providing customer […]

From Inside-out to Outside-in: the Leadership Mindset in the Age of Climate Emergency

Guest post from Katrin Muff: Antonio Guterres, the Secretary General of the United Nations does not mince his words at the #COP25: leaders should not fear the green economy, they should see the great business opportunity it represents. And indeed, the climate debate has hit a nerve: the Oxford Dictionary has elected #ClimateEmergency as the […]

Digital Marketing News: B2B Content Lifecycle Study, LinkedIn’s New Featured Section, B2B Millennial Report, & Facebook Adds Story Discovery Feature

Millennial buyers want better content from B2B marketersBetter B2B content is a top concern among Millennial buyers, as the demographic accounts for some 33 percent of overall B2B buyers, a portion Forrester’s newly-released report expects to grow to 44 percent by 2025. Digital Commerce 360 LinkedIn Launches New ‘Featured’ Section on Profiles to Highlight Key […]

Optimizing ABM with Influencer Marketing at #B2BMX

Account based marketing (ABM) is the hybrid sales/marketing/revenue discipline that is shaking up the status quo for marketers and sales pros alike. There are as many definitions of ABM as there are accounts to target, but I’m partial to this one from LinkedIn’s Megan Golden:  “ABM is a strategy that directs marketing resources to engaging […]