Depending on your life experiences, you may think one of two ways about Maslow’s pyramid of needs. You might believe what I did before reporting this story: That the rainbow-colored pyramid, perhaps first seared into memory in grade school, organizes truths about what motivates people. First, we satisfy our “lower level” needs, like basic nourishment […]
Idea in Brief The Challenge What customers value in a product or service can be hard to pin down. Often an emotional benefit such as reducing anxiety is as important as a functional one such as saving time. How can managers determine the best way to add value to their offerings? The Answer The authors […]
Believe it or not, I’ve been working on Ubersuggest for almost 3 years now. I bought it on February 13, 2017, for $120,000 dollars as a test to see if I could get more traffic from a tool than traditional content marketing or SEO. Since then the tool has come a long way, in which […]
You all know SEO is a long-term game… at least when it comes to Google. And yes, who doesn’t want to be at the top of Google for some of the most competitive terms? But the reality is, we don’t all have the budget or time. So then, what should you do? Well, what if […]
B2B Sellers: Marketplaces Are Here — Are You Ready?B2B buying and selling has changed alongside similar shifts that are being seen in consumer areas, and research firm Forrester takes a look at the new center of commerce that B2B marketplaces represent. Forrester Facebook quietly acquired a startup to build a live-shopping featureFacebook recently confirmed that […]
