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How to Use Customer Case Studies as Effective Marketing

Customers don’t want to be the first. They want other people to provide the proof that your product or service is effective. As a result, customer case studies become an effective marketing tool for small businesses. Customer Case Studies Marketing On the Small Business Radio Show this week we speak with Brian McCarthy. Brian works […]

5 Types of Business Intelligence Tools You Didn’t Know You Needed

Better business intelligence leads to smarter business decisions, yet many companies continue to rely on outdated equipment and practices. Some do it because they can’t find room in the budget. Others don’t even realize they have options. With a new year on the calendar and more intelligence tools on the market than ever, company leaders […]

How Coronavirus Could Impact the Global Supply Chain by Mid-March

Executive Summary The impact of the new coronavirus epidemic on worldwide manufacturing operations will soar by mid-March. That’s when supplies from China will dry up. The effect of this crisis will by much larger than that of the 2002-2003 SARS epidemic because many more industries are dependent on China for parts and materials and companies […]

How Tesla Sets Itself Apart

Executive Summary Tesla and its flamboyant, and sometimes erratic, innovator Elon Musk have turned the more than a century old industry upside down in a mere 16 years. Traditional automakers are ill prepared to compete in today’s software-centered world. Unlike nimble Tesla, they are big, bureaucratic, slow to respond to customers, dependent on providing customer […]

From Inside-out to Outside-in: the Leadership Mindset in the Age of Climate Emergency

Guest post from Katrin Muff: Antonio Guterres, the Secretary General of the United Nations does not mince his words at the #COP25: leaders should not fear the green economy, they should see the great business opportunity it represents. And indeed, the climate debate has hit a nerve: the Oxford Dictionary has elected #ClimateEmergency as the […]