Juan Rodulfo and Rodulfo Gonzalez Books Libros Livres
Executive Summary In a fast-moving crisis, it’s important for leaders to communicate with their key constituencies, early and often, and with empathy, honesty, and transparency — even when you don’t have all the answers. Start by putting together a centralized communication team. While decentralized communication be may desirable in large, complex organizations, in an emergency or […]
Guest post from Robert L. Dilenschneider: We all have to make decisions, and of course we want them to come out right. But how do we go about reaching those decisions, and what can we do to help ensure they turn out well? Simple questions to ask. Incredibly hard questions to answer. Among the many […]
Every SEO tool is different. Some have better keyword data, others have better link data, others give better technical suggestions… in other words, there is no perfect tool. And I really mean that, even though I created Ubersuggest for you. Plus paying for a handful of SEO tools can be expensive and isn’t realistic. But […]
B2B Companies See Purpose As A Path to SuccessSome 82 percent of B2B executives see companies with purpose having more success than those without, with 86 percent saying that purpose is important to their business — two of the insights contained in a recently-released B2B brand purpose survey. MarketingCharts [embedded content] Content Consumption and Production […]
The hardest part is getting started. Has there ever been a more relatable expression? I know we can all think of a task or obligation that we put off endlessly out of some perceived dread, only to find that once we actually buckled down and got to it, the act was rather quick and painless. […]
