archive-title Yearly Archives: 2020

Yearly Archives: 2020

Communicating Through the Coronavirus Crisis

Executive Summary In a fast-moving crisis, it’s important for leaders to communicate with their key constituencies, early and often, and with empathy, honesty, and transparency — even when you don’t have all the answers. Start by putting together a centralized communication team. While decentralized communication be may desirable in large, complex organizations, in an emergency or […]

Learning from History: How to Make Decisions

Guest post from Robert L. Dilenschneider: We all have to make decisions, and of course we want them to come out right. But how do we go about reaching those decisions, and what can we do to help ensure they turn out well?  Simple questions to ask. Incredibly hard questions to answer. Among the many […]

Digital Marketing News: B2B Purpose & Brand Awareness Studies, Twitter Tests Fleets, Gen Z Turns to Influencers, & Apple’s New Push Ads

B2B Companies See Purpose As A Path to SuccessSome 82 percent of B2B executives see companies with purpose having more success than those without, with 86 percent saying that purpose is important to their business — two of the insights contained in a recently-released B2B brand purpose survey. MarketingCharts [embedded content] Content Consumption and Production […]