archive-title Yearly Archives: 2020

Yearly Archives: 2020

Leaders Lessons from an Outward Bound Wilderness Instructor

Guest post from Mark Brown: Leaders in the outdoor leadership space are quite familiar with a wilderness ethic and organization called Leave No Trace. Originally a program created by the United States Forest Service in the late 1980s, the organization offers guidelines to people who venture into the wilderness to help reduce their negative impact and […]

Digital Marketing News: Coronavirus’ Impact on Marketing Budgets & Social Media Usage, LinkedIn’s New Conversation Ads, & Instagram Story Changes

LinkedIn rolls out Conversation Ads, aimed at improving personalization in messagingLinkedIn has begun launching its new Conversation Ads, with real-time engagement ad options that include multiple calls-to-action. Conversation Ads are rolling out to all LinkedIn (client) advertisers over the next several weeks, the firm recently announced. Marketing Land Social Media Consumption Grows Amid CoronavirusSocial media […]

A Well-Oiled Machine: Why Every B2B Marketing Team Needs Marketing Operations

What makes a B2B marketing campaign great? Is it a creative theme that catches your attention? Is it the insightful expertise featured within? Is it the number of leads it produced? Answer: it’s all of those things and more. Great B2B marketing campaigns have great ideas and great execution. But great execution is hard to […]

What will we do when diseases reach space?

In an effort to mitigate damage from COVID-19 here on Earth, people worldwide are practicing social distancing, attempting to limit the spread of the disease. However, space is extremely tight on space stations, and the first lunar and Martian colonies are also likely to house occupants in close quarters. Disease in space has been affecting astronauts […]