archive-title Yearly Archives: 2020

Yearly Archives: 2020

How to Harness the Power of Empathy for Effective Leadership

Guest post from Maria Ross: Let me ask you a question: What does a successful leader look like? Effective leaders are masters of business strategy. They are visionaries who know how to clearly communicate their vision to others. To climb the corporate ladder, you’ve got to make fast, difficult decisions at critical times. Successful leaders […]

Digital Marketing News: Micro-Influencer Trends, LinkedIn Adds Interactive Tools, Strong Online Ad Spending, & Google’s Cookie Drop

U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020Marketing and advertising spending in the U.S. is set for strong growth during 2020, according to newly-released forecast data showing a high-point of nearly $390 billion, representing a 7.2 percent increase from 2019, while online ad spend is expected to grow even more, […]

Break Free B2B Series: Carol-Lyn Jardine and Heather Hurst on Effectively Managing Change in B2B Marketing

The more things change, the more they stay the same. This phrase is often uttered with a negative connotation, but incidentally, it also represents an aspirational ideal for B2B marketing managers and leaders.  In an environment that is constantly shifting, brands and agencies are tasked with navigating uncertainty while remaining steadfast in their pursuit of […]