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Many small business owners have a hard time managing and communicating with their team even before the coronavirus forced everyone to work remotely.
On the Small Business Radio Show this week, I interviewed Samantha Ettus who has devoted her career to advocating and supporting entrepreneurs in the pursuit of their dreams. Her latest book is “The Pie Life: A Guilt Free Recipe for Success and Satisfaction”.
Sam believes that in this difficult environment “tension and anxiety are contagious”. She says that you need to communicate “fluidly” to the team. Show that them that you are human too by being vulnerable. Sam suggests telling them that the business will survive this, and you will do it together. “
Times of uncertainty like with the coronavirus breed terror among your staff, especially when they are physically isolated. Sam directs owners to communicate your company’s outlook and what direction you are going. She suggests that if you are a restaurant what does it mean to focus on takeout and delivery. If you have a clothing boutique and customers are not leaving their home to get dressed up, do you need to switch to selling loungewear?
How to Manage Your Team Online
According to Sam, this is the time to build a new level of trust with employees. Use daily or weekly zoom calls to set expectations of the job they should be doing and track their progress on hitting specific goals.
Sam says it is impossible to carry employees who do not pull their weight. She sums it up by saying that every owner needs to “pick the winners; identify the strongest and most efficient people on your team and reward them with greater responsibility”. It is a reality that you will need to let go anyone who is not ultra-necessary to your organization. If you must lay people off, make sure the remaining team members have the security of knowing they are not in jeopardy.
More than 30% of people in the US find resetting passwords as stressful as retiring. This was the finding of password manager NordPass’ in-depth research on people’s password habits in the US and the UK.
The study found that 30% of people find resetting passwords to be hugely stressful. So stressful in fact, that it is comparable to the stress of retiring. 67% of respondents agreed that losing passwords is as stressful as dismissal or changing jobs.
Thought of Retirement is Stressful
It is no secret that the thought of retirement is stressful for many. A study conducted in 2018 found that 39% of small business owners say they are not confident they can retire. The research found the principle apprehension about retirement is due to financial reasons. Both small business owners and employees have concerns that they will not be financially prepared for retirement. The majority of respondents said being able to save more would increase their confidence about retirement.
The Difficulty of Password Management
Comparing losing passwords to the stress of retirement acutely shows the apprehension associated with having to reset passwords. NordPass’ study sheds light on why password management is so difficult. 66% of the survey’s respondents say it is because they have too many accounts to manage.
For small businesses, the research highlights the importance of having a robust password management system in place. Being able to manage passwords with ease and efficiency will help ease the burden of lost passwords among staff. With less stress to contend with, morale can be boosted among staff.
Chad Hammond, security expert at Nord Pass, spoke about the importance of having strong passwords for businesses.
“People tend to worry about financial accounts more. But it’s important to remember that if you use weak or repurposed passwords, it doesn’t matter which account gets hacked. In essence, all accounts become jeopardized,” said Hammond.
Weak Passwords and Cybercrime
Out of those surveyed for NordPass’ research, 22% had been victims of cybercrime. Out of the cybercrime victims, 57% consider themselves as being tech savvy. Despite considering themselves as tech savvy and having already fallen victim to cybercrime, there is still complacency around protecting accounts with strong passwords.
To help reduce stress among employees and keep accounts secure, a robust password management system should be set up. This was the key message highlighted by NordPass’ study.
The big dilemma in the U.S. is how to reopen the economy when the amount of available testing for Covid-19 is likely to remain inadequate for months. If the lockdown and other social-distancing restrictions are lifted too quickly, the disease could resurge. This article offers a strategy that’s achievable in the near term and sustainable in the long term: providing high-filtration masks to the whole U.S. population and rigorously implementing physical distancing and hygiene guidelines. It requires governments, employers, and the population at large to be bolder, more systematic, and more innovative in maximizing these approaches.
We suggest another way that is perhaps both more achievable in the near term and sustainable over the long term. It is based on our belief that given the expected limited levels of testing that will be available for the next several months, we may not be able to detect and isolate enough infected people to keep R below one without lockdowns even with strong contact tracing.
Once cases are declining for multiple weeks, though, we could begin easing social distancing if we can implement population-wide social protections that, combined with more modest increases in testing and tracing, could be sufficient for keeping R below one. Social protections are ways to protect against transmission, including asymptomatic and presymptomatic spread, that still allow people to work and resume some normal activities. Our plan involves two measures:
Mass producing and then widely distributing masks that are more protective than those that are now typically being worn by the general population
Ensuring rigorous implementation of physical distancing and hygiene in workplaces, public areas, high-risk settings (e.g., homeless shelters), and homes
While many reopening plans call for versions of these measures, we are calling for governments, employers, and the population at large to be bolder, more systematic, and more innovative in maximizing these approaches. In the absence of adequate testing, strong social protection is the only other lever we have to blunt transmission enough that lockdowns could potentially be relaxed without needing to be quickly reimposed.
Ultimately, social protection may neither need to be as effective as social distancing nor require testing and tracing to be perfect. The key is for their combined effect to be good enough to keep R below one. This could be more achievable than it seems. From an analysis we conducted (not yet peer reviewed), if social protection were 50% effective, we would keep R below one by isolating 40% of symptomatic infected individuals within a day of the onset of symptoms.
One of the key reasons why current levels of testing, tracing, and isolation are not enough to stop Covid-19 is its “invisible” transmission. Between 25% and 80% of infected people have no symptoms, or only mild ones, yet still infect others, some possibly contributing to “superspreading” events. Even patients who develop serious illness may be most infectious either one or two days before their symptoms start or on the day that their symptoms appear. Almost half of all transmission may happen during this presymptomatic period when people — and those around them — don’t know they are transmitting.
High-filtration masks. Though Covid-19 can spread through surfaces and contact, it seems tomainly transmitthrough the air. If we block this respiratory transmission, we should be able to control the virus. High-filtration surgical masks that are easier to wear than N95 masks can help achieve this goal. They could be just as important to stopping Covid-19 as any diagnostic or treatment.
While not as protective, high-filtration surgical masks are generally more effective than cloth masks and more wearable than N95s. A new study suggests that combining cotton with other widely available materials, such as silk, chiffon, or flannel, could achieve levels of filtration similar to these masks.
An existing high-filtration surgical mask or a new design — ideally one that is reusable — that strikes the right balance between protection and comfort should be rapidly mass manufactured and distributed to the general population. As was done for ventilators, we need to use the Defense Production Act to mass produce and widely distribute these masks.
While this sounds ambitious, it may be easier and faster to do than establishing adequate testing. And, though there is a concern that wearing masks may prompt people to be less careful in other ways, we have not seen any data to support this notion. In fact, similar reservations were raised about whether seatbelts would cause careless driving, which studies have shown to be untrue.
Physical distancing. The Centers for Disease Control and Prevention (CDC) needs to develop clear guidelines and regulations for maintaining safe distancing in public that local health departments can use to help businesses implement and then monitor for compliance. Even once lockdowns are relaxed, we need to keep large public gatherings on hold. Public areas need to be choreographed to ensure spacing — for instance, by limiting the number of passengers in a subway car or customers in a business at any one time. Workplaces similarly need to be reorganized to minimize crowding — by staggering shifts, limiting in-person meetings, spacing out seating arrangements, resorting to telework as much as possible, and so on. Restaurants and retail stores need to actively plan and manage the spacing of customers, provide hand sanitizing facilities, and ensure appropriate ventilation to prevent viral particles from lingering in the air.
Hygiene. While masks and distancing address respiratory transmission, fomite spread — spreading a disease through surfaces — needs to also be blocked by routinely disinfecting highly frequented areas and making hand sanitizing ubiquitous in public spaces. While preventing people from picking up virus this way, we also need to other strategies to nudge them into not touching their face and mouth. In a study observing medical students, subjects touched their face 23 times per hour. While changing these behaviors is difficult, it’s not impossible. For example, wearing rubber or other reusable gloves when grocery shopping may make people less likely to touch their face. Other creative, scalable, and possibly simple ideas could go a long way.
Home isolation. People with symptoms, confirmed infection, or identified as a contact of an infected person need to be isolated until they are clearly not infectious. If isolating at home — where household members are up to 20 times more likely to get infected than other contacts — people need to be truly isolated. They should not share bathrooms, beds, or living spaces with others and should wear masks and wash hands before passing through common areas. People for whom this is not practical — for example, those living in crowded housing or with people who are at high-risk — need to be given the option to isolate in hotels, dorms, or other repurposed venues free of charge.
While people seem willing to adopt protective practices at home when someone is symptomatic, it may be unrealistic to expect people to do so when family members could unknowingly be asymptomatically or presymptomatically infectious. Scenarios may arise where guarding against this invisible spread by wearing masks and practicing social distancing within households might become important for controlling the epidemic, especially as people return to work. However, such intrusive measures would have to be weighed carefully against their extreme social cost. The number of people living in a household would likely be an important factor in navigating such situations. For community housing scenarios — like nursing homes and homeless shelters, where large numbers of people get infected very quickly — the need for protective measures is clearer.
As states look to reopen, we need to establish a multilayered, social-protection strategy that, combined with more achievable levels of testing and tracing, could keep R below one. Doing so will also require cultivating public buy-in without regressive punitive enforcement while supporting disadvantaged communities to adopt these approaches. We need to move quickly to create and widely implement such a strategy within the coming weeks, not months.
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