archive-title Daily Archives: 2020-05-27 12:03:40

Daily Archives: 2020-05-27 12:03:40

Using Maslow’s Hierarchy to Reach Out to Customers – Business Administration Information

In a nutshell: A well-known psychological theory of human motivation can help marketers focus their advertising messages. In 1943, Abraham Maslow published a theory on human motivation that has been debated and used in psychology and marketing ever since. Maslow – a psychology professor then teaching at Brooklyn College – developed a five-tier system to illustrate […]