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It’s been roughly a month now since the Coronavirus started to flip our lives upside down.
From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected.
Since then a lot has changed and there are new opportunities that have come around when it comes to your online business and marketing activities.
Opportunity #1: Help others selflessly
My ad agency has thousands of clients around the world. We lost a ton, but we still have enough to see trends in what’s happening.
When I saw businesses starting to lose a lot of money, I decided to give more of Ubersuggest’s premium features for free. That means it would take me much longer to break even, but that isn’t something I am worried about right now.
Take look at the image below… you’ll see something interesting.
The chart breaks down how many free-trial signups Ubersuggest has received throughout the past month.
Keep in mind, new customers means free trials… a large portion of free-trial users doesn’t convert into paying customers but still, the more trials you get in theory, the more paid customers you will eventually get.
As you can see, the chart is declining. That’s because I opened up more of Ubersuggest’s paid features and made them free.
What’s interesting is you (and other community members) helped support me.
The moment I blogged about more features being opened up for free, many of you decided to purchase a paid subscription.
I received dozens of emails from the marketing community thanking me and letting me know that they appreciate everything that I was doing AND they purchased a paid plan to help me out.
Now granted, in general signups are down, but that’s what happens when you decide to give away more for free. I didn’t do it because I am trying to leverage Coronavirus or look good, instead, I am just trying to help people out just like I’ve been lucky enough to have had people help me out during my times of need.
But here is what’s interesting… my traffic started to go up on Ubersuggest the moment I told everyone that I am giving more away for free.
I’m not the only one who experienced this.
Eric Siu decided to give away a course that teaches people how to start a marketing agency for free (he normally charges $1,497) and a bit more than 250 people have taken Eric up on his offer.
This has led Eric to gain more social media fans and it’s given him an opportunity to do a webinar about his product/services to a new audience of 50,000 people.
Similar to me, Eric wasn’t trying to do this to gain anything, he is just trying to help people out.
I also know someone in the health space who did something similar and one person in the employment space.
They all saw the indirect benefits of helping people out.
In all cases that I have seen, the result is more traffic.
With your website and business, consider what you can give away for free. Anything you can do to help people out is appreciated, especially during this difficult time. You’ll also find that it will drive you more visitors, which is a nice indirect benefit.
Opportunity #2: Paid ads are really, really cheap
The latest trend we are seeing is that paid ads are becoming cheaper.
It makes sense because the way these big ad networks make money is through an auction system. They need small businesses to drive up the cost per click (CPC) for ads so that way the big, billion-dollar corporations have to spend more money on ads.
If you don’t have as many small businesses advertising (like we are experiencing now) there isn’t as much competition for the inventory, so the cost per click decrease.
In other words, traffic on the web is up and there are fewer advertisers. This means ads are cheaper.
Now we are also seeing conversions rates dropping in certain industries, but nowhere near at the same rate as the CPCs.
When we average things out per industry and globally, we are seeing paid ads producing a much higher ROI than before the Coronavirus hit. Just look at the chart below.
Our clients, in general, have seen their ROI go from 31% to 53%. That’s a 71% increase in ROI.
If you haven’t tried paid ads yet, you should consider it. If you do, consider ramping up as there is more excess inventory than there has been in years.
Opportunity #3: Conversions are down, but there’s a solution
For many industries, conversion rates are down. Here’s a quick snapshot of what it looked like right after the first big week in the United States.
Since then, things have changed. For some industries, it has gotten better, but for others like travel, it’s still terrible and will be for a while. Delta Airlines is currently burning $60 million a day.
But we found a solution that has boosted conversion rates by 12% on average.
If you are a store selling something online, consider offering payment plans through services like Affirm.
Payment plans reduce the financial burden your customers will face in the short run.
And you don’t have to be an e-commerce company to leverage payment plans. If you are selling consulting services, you can accept money over a period of a year.
If you are selling ebooks or digital courses, you can also have a monthly installment plan.
When I sold digital products on NeilPatel.com, I found that roughly 19% of people opted in for my payment plan.
It’s an easy way to boost your conversion rates, especially in a time where many people are looking to reduce their cash spend in the short term.
Opportunity #4: Offer educational based training
If you are looking for a good opportunity, consider selling your audience educational based courses.
Many of these opportunities are in fields like high-tech that not everyone has experience in.
And, of course, going back to school can be expensive and is time-consuming. Plus, let’s face it… you can probably learn more applicable knowledge on YouTube than sitting in a college class for 4 years (at least for most professions).
So, where do people go to learn? Any online education website offering very specific, niche advice and courses.
Whether that is Udemy or you are selling your own courses, people are looking for help.
If you don’t know how to sell online courses in mass quantity, follow this. I break it down step by step and even give you the templates you need to be successful. It’s the same ones I used to reach over $381,722 a month in sales.
Opportunity #5: Geography diversification
COVID-19 is a global issue. But it is affecting some countries worse than others.
For example, South Korea has had better luck controlling the spread of the virus compared to many other countries.
And countries like the United States and Italy have exploded in daily cases.
With over 84,000 new cases a day and growing quickly, the spread of the virus or the slowdown of the virus can affect your traffic drastically.
For that reason, you should consider diversifying the regions you get your traffic from.
Through international SEO, you can quickly gain more traffic and be less reliant on one country’s economy.
For example, here is my traffic swing for my SEO traffic in the United States over the last few months.
The US traffic is slowly starting to climb back. It’s still not back to where it was during my all-time highs, but it’s not as low as when the Coronavirus first hit the United States.
On the flip side, our traffic in Brazil has been going through the roof.
We haven’t changed our strategy, it’s not algorithm related… we haven’t produced more content than usual… we’ve just seen an increase.
We are also starting to see a nice increase in India.
By translating your content for other regions and leveraging international SEO, you can quickly grow your traffic.
Sure, it may take 6 months to a year to start seeing results in the United States, but that isn’t the case with regions like Brazil where there isn’t as much competition.
In response to the growing demand for cryptocurrency trading, Dutch retail brokerage platform BUX launched its commission-free cryptocurrency trading platform BUX Crypto.
In a statement published April 8, the company announced that BUX Crypto is now available across 25 European countries.
BUX stated that its new offering aims to bring new traders into cryptocurrency markets by simplifying the crypto trading process. BUX CEO and founder Nick Bortot said:
“We see BUX Crypto as a natural extension of our current lineup, which is focused on offering products that make it simple and affordable for even the newest investor to get into the financial markets.”
At present, the platform supports the trade of six major cryptocurrencies, namely Bitcoin (BTC), Ether (ETH), XRP, Bitcoin Cash (BCH), Litecoin (LTC) and the platform’s native token BUX. Per the release, the company plans to add more cryptocurrencies to its portal over time.
Although the platform says that it allows users to trade cryptocurrencies without charging a commission, there is a catch. Only the first 5,000 users to sign up on BUX Crytpo will actually be able to trade commission-free. Those following that will have to hold at least 2,500 BUX Tokens to be eligible for free trading.
Sticking to regulations
The platform assured its users that they will register with Dutch Central Bank (DNB) as a cryptocurrency service provider, though they did not clarify when. It would be a crucial move for BUX Crypto in winning trust from its new users and further spreading the message that cryptocurrencies, after all, aren’t illegal assets.
For its part, the DNB began regulating cryptocurrency-related firms on Jan. 10 of this year. Enforcement began following an announcement last fall, in which the bank noted, “In concrete terms, firms offering services for the exchange between cryptos and regular money, and crypto wallet providers, must register with De Nederlandsche Bank.”
Johnson was admitted to an intensive care unit on Monday after his “persistent coronavirus symptoms,” worsened.
Following the news, Trump on Monday told a press briefing that his administration had contacted “all of Johnson’s doctors” and told them that he had asked two unnamed pharmaceutical companies to offer the prime minister support.
“I’ve asked two of the leading companies… They’ve come with the solutions and just have done incredible jobs – and I’ve asked him to contact London immediately,” Trump said.
“They’ve really advanced therapeutics … and they have arrived in London already. The London office has whatever they need. We’ll see if we can be of help.
“We’ve contacted all of Boris ‘s doctors, and we’ll see what is going to take place, but they are ready to go.”
The president did not name the companies or drugs he was referring to.
However, he has previously promoted the anti-malarial drug hydroxychloroquine in combination with an antibiotic azithromycin.