archive-title Daily Archives: 2020-01-26 10:04:10

Daily Archives: 2020-01-26 10:04:10

Digital Marketing News: Micro-Influencer Trends, LinkedIn Adds Interactive Tools, Strong Online Ad Spending, & Google’s Cookie Drop

U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020Marketing and advertising spending in the U.S. is set for strong growth during 2020, according to newly-released forecast data showing a high-point of nearly $390 billion, representing a 7.2 percent increase from 2019, while online ad spend is expected to grow even more, […]

Break Free B2B Series: Carol-Lyn Jardine and Heather Hurst on Effectively Managing Change in B2B Marketing

The more things change, the more they stay the same. This phrase is often uttered with a negative connotation, but incidentally, it also represents an aspirational ideal for B2B marketing managers and leaders.  In an environment that is constantly shifting, brands and agencies are tasked with navigating uncertainty while remaining steadfast in their pursuit of […]

Grab this $200+ Adobe InDesign master class for under $40 today

TLDR: Become a publishing layout expert with the training in The 2020 Adobe InDesign CC Master Class Bundle, now just $39.99. While many Adobe Creative Cloud users naturally gravitate toward Photoshop and Illustrator for much of their graphic design work, there’s a healthy percentage of users who shouldn’t sleep on the native advantages of making […]